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What is the Role of SEO in Digital Marketing?

Digital marketing, also known as online marketing, is the process of promoting brands and companies to raise the number of potential customers and sales. This is done majorly through channels of digital communication, where the content designer aims to attract the audience through visual, auditory, and written content. 

Search engine optimization is the essential tool of digital marketing if you want to grow a brand online. One of the most common and prolific SEO channels is an organization’s own website. This is why across industries, from a gaming brand like Breakout escape room or a shopping store Zara, companies are hiring professionals to design their websites and attract a larger audience. 

What is SEO?

The main reason for SEO is to make a page rank higher on search engine results through optimizing its content using processes such as interlinking and keyword insertion. SEO is mostly done according to Google’s ranking algorithm since it is the top traffic-generating search engine. If your website content ticks the right boxes, Google will rank your page higher when someone searches for keywords relevant to your brand. And SEO makes sure that all those boxes are checked.

SEO can be tricky, but when you get a good hold on it, you don’t have to worry about getting traffic on your website. It helps in getting free, organic, editorial, and natural search results to improve the website’s standing on Google. The higher the website is listed, the more people will see it and want to interact with it.

What are the different types of SEO?

There are mainly 3 types of SEO that combine and decide the ranking of an article. Working on these three SEOs can help you increase the ranking of your page:

1.      On-page SEO:

This is the kind of SEO that writers have to keep in mind. This includes using keyword research and keywords in high-quality on different web pages of your sites. Keywords are words that let the search engine know about the content on your page.

2.      Off-page SEO:

This consists of the backlinks which link one website to another. These will help in strengthening the relationship of the website with other websites and attracting an audience base from their audience to your page too. You can link articles from different websites and ask them to list yours. 

3.      Technical SEO:

This SEO strategy involves all the back-end work like site speed, indexing, crawlability, mobile-friendliness, site architecture, structured data, and security. The main work of the web developers is involved in this. 

4.      Local SEO:

This type of SEO is becoming important too because of the increased mobile users. If you want to know about a nearby petrol pump or a restaurant, you will use your phone to look for possible answers. Here’s where the local SEO comes into play. Local SEO practices include directory listings, location-specific pages, business and doorstep solutions. 

How does SEO Help in Digital Marketing?

Since SEO works in making the content easily accessible to potential customers, they tend to invest their time and money in it. This investment is regarded as digital marketing company gold coast. You can market your product on different social media channels and generate useful links. These further help the new and old customers to get redirected to your page and make purchases from it. Some benefits of SEO are:

1.      Establish brand awareness

With a focus on SEO, you get assured traffic from visitors and potential customers. This encourages people to share about your page and increases the ultimate reach of the brand.

2.      Increase Sales

When you search for the best headphones and open the first three to four sites, the first instinct you get is to buy them. SEO designs the page in a formation that the customers are tempted to make purchases. 

3.      Better website user interface

Google believes that user experience should be the prime motive for any website. With SEO, the pictures, fonts, keywords, links all ensure that what you see is pleasing to the user. Hence, the user would be able to navigate through the content and get answers to what they want. 

4.      Mobile-friendly Interface

The new guidelines by Google focused on the importance of improving the experience for mobile users. More than half of the visitors use their mobiles to navigate and look for websites. And hence, SEO ensures that your content sells well through mobile interface too. 

5.      Increases website speed

The days are gone when we used to wait five minutes for websites to open. Now, even a wait of more than five seconds could make us impatient. This is what happens if your website is not working fast enough. The customer has a plethora of options and websites to go and choose the services from, but it’s you who want to attract the customers. 


With poor speed, you lose the chance to attract the audience. SEO makes web designers prioritize the page speed load and ensure that the services are reached quickly to everyone. 


SEO constitutes an integral part of your business strategy if you want to generate any sales through your digital platforms. You can hire specific people to take care of SEO strategies or have an in-house team dedicated to it. One of the most important things to keep in mind here is that these strategies need to be changed according to Google requirements frequently. SEO is a full-time job in itself, and you will need to invest in it likewise.

Author Bio:  Aniya more is one of the brightest content writers at Breakout escape room. She is a passionate writer who loves to read books and explore different escape rooms. With a great work ethic, she spends most of her time researching and reading. When she is not working, she likes to relax with a cup of coffee and enjoy watching her favorite tv show or walking her dog peanut. You can find her on LinkedIn.