Marketing on Instragram is a great way for you to communicate with people. And that’s because a photo will catch more eyes than just plain text will. And since the internet is becoming more visual. what better way for your followers, prospects or fans to connect and learn more about your brand than with Instagram. I really like Instagram for marketing. Its like a reality show of your pictures. And with over 90 million monthly active users, you would think more online markets would be marketing on Instagram.
“A picture is worth a thousand words”
5 Tips For Marketing on Instagram.
1– Use pictures to tell your story.
People are visual. So keep them entertained and informed by posting pictures that represent your brand everyday. The photos that you post should have a theme to them. Don’t lose the attention of the people following you by posting random pictures.
2- Have a call to Action.
If you’re going to be Marketing on Instagram your pictures should have a call to action.
A call to action is when you tell the viewer to take the next step. Example: you may post a picture of yourself working from home with your laptop while in your pajamas. You could say something like.. “There’s nothing like working from home. Check my website to find out how.” Just make sure you are giving them the next step. If not, they will just scroll down to the next picture.
3- Use Hash Tags.
Hash Tags in Instagram work similar to Twitter hash tags. Their great because you can use them to find photos on certain topics. I notice I get more likes when I use hash tags that’s relevant to the picture. Just don’t over do it. When you have too many Hash tags not only does it look like Spam. It kinda looks like your desperate for likes. Not a good look.
4- Connect Social Media sites to Instagram.
Instagram allows you to share your pictures with Twitter, Facebook, Tumblr etc. its a good idea to connect your social media sites to Instagram. That way you will attract your friends on other social media sites and this will lead them to join you on Instagram.
5- Have interesting photos.
As simple as this might seem. I had to say it anyway. I see marketers post pictures of text. (you can use apps to do this) trying to promote their business. This makes no sense! Instagram is not the site for that. You should have real pictures of yourself, your product, up coming projects, your vacations, the trainings you went to, etc.
When Marketing on Instagram make sure to keep your pictures interesting so your followers will stay engaged.