Social media has billions of daily active users and has been a crucial part of both consumers’ lifestyles and business operations. As it presents tremendous opportunities for everyone on a massive scale.
There are vast social media platforms at your disposal and every social media platform has its own characteristics, usage, audience, and benefits. But one thing that is common among all social networks is – A huge audience.
Therefore, It becomes essential to harness the benefits from all social media feeds as leaving a single one out would be a massive missed opportunity.
Integrating social feeds is a way through which you can unify the power of different social media platforms into a single feed.
What is social feed though?
The social feed is the integration of all relevant user-generated content from different social media platforms about a topic of interest into one single feed for displaying it on the website.
A social feed can be created by harnessing content using keywords, hashtags, profiles, handles, posts, timelines, and more elements depending upon the social network.
We have listed different ways through which you can embed social feeds to your website.
1. Social media aggregation tool
Social media aggregation is the process of aggregating content from social media platforms of choice and integrating it into a single social wall. It is one of the most popular and productive ways to embed social feed on a website.
It is one of the most creative, interactive, and attractive option to embed social feed. You just need to choose a Social aggregation tool based on your requirements.
Social media aggregation tools further give you the option to customize your social feed according to your liking, needs, preferences, and website theme. Also, the moderation panel gives you access to control, curate, and monitor the content that you want to display on your social feed.
Besides, there are many other such as custom post integration, on-screen announcements, shoppable posts, real-time updates, analytics for deeper audience insights, and many more.
This is a highly engaging and interesting concept to embed social feed that enhances the consumers’ experience on your website.
2. Social network widgets
All social platforms realize the importance of exposure and reach and therefore they have formulated their own widgets for integrating it into the websites and walls.
Social platforms like Facebook, Pinterest, and Twitter have their own widget creation alternative that allows you to create a widget for a particular hashtag, handle, profile, Pins, Tweets, timelines, Lists, social sharing buttons and so on.
These are not as multi-purpose as social media aggregation wall is but they provide you to display a social feed for a specific element like a Hashtag campaign or a specific profile.
This is an excellent way to embed social feed as it is relatively easy, simple, and reliable as it is a social platform’s own aspect.
3. Embedding Posts
Instagram is one such social media platform that provides you the option of embedding an Instagram post on to your website. And even Facebook also has a post embedding feature.
Now, these two social platforms are the platforms with the most user engagement. And they collectively have billions of users worldwide.
And embedding posts relating to a specific keyword or profile would be immensely helpful in channelizing the tremendous traffic from these social networks to your websites.
These widgets can be embedded in your product page or most visited webpages. It will help in assisting consumers to see what other people are saying about your product and business or to highlight a particular post that is beneficial to you.
4. Social comments
Comments are the best form of engagement and conversation among users and the business.
There are various tools to embed social comments on your website to drive engagement. Facebook and Disqus are two social media comment integration tools.
The commenting systems allow users to link their social media accounts to comment and engage in conversation.
The most fruitful comments are shown on the top of the discussions for better quality and display the most relevant information. It is a great way to garner voluntary user-generated conversation.
Benefits for Social feeds
1. Real-time display
Millions of social media feeds are shared daily and it presents an opportunity for the businesses.
Social feeds let you display the content from social media on your website in real-time with instant updates. Giving you the opportunity to showcase fresh and trending content to the users.
2. Shoppable posts
The most beneficial aspect of embedding social feeds on your website is to generate sales through the feed. Shoppable posts can be integrated through social media aggregation tools.
Shoppable posts give users the option to buy the product in real-time from the post itself. The products visible in the posts can be tagged with the shoppability feature which once clicked, leads the user to the checkout page.
Powerful visuals with instant buying option instigate the users to convert their interest into purchase.
3. Easy navigation
Adding social feeds to your website allows the users to easily discover the products shown in the feeds by redirection to the concerned page.
Product discoverability and website navigation have been key drivers of how a user interacts with your website and the chance of his conversions.
Many people drop out of a website as they could not find the required product or page. And all the marketing investments will go in vain if the audience is not able to access your product.
4. Content moderation
Social feeds are an excellent way to display social media feeds on website. But the social content is not always of the acceptable quality and presentable.
Content moderation possibilities give you the option to restrict profane, competitor’s content and low-quality content from social media.
This helps in maintaining the superior quality of your website and it resonates well for the business as well.
5. Visual aid
The social feed is a compilation of strong images, high-quality videos, informative infographics, and interesting user-generated content. And this visual content is highly engaging and attractive to the audience.
And as visuals are shared more so you will be able to new exposure to a fresh audience. It will provide extended reach, traffic and eventually maximum conversions.
6. User-generated content
User-generated content can be effectively marketed through social feeds on your website. UGC is a highly influential content that shapes the buying behavior of the consumers.
Displaying UGC on your website will make it more trustworthy, authentic, reliable resulting in providing social proof to your website/business.
Besdies, it will also help with product recommendations, guides & usability, learning about new products, product aesthetics, and other crucial details. This will assist the shoppers in their purchase funnel, enhancing the overall experience.
Social media is an extremely useful tool for any business to connect with its customers, spread awareness, amplify reach, and attract leads to their website/business.
Social feeds can be easily integrated to your website with nominal investments and are a great way to generate amplified traffic through extended reach through social channels. And higher traffic will present opportunities for maximum conversions.
So, the opportunity of
bridging social sharing with an online presence should be explored by your
business to gain valuable customers by embedding social feeds to your