If you are running an accounting firm and you are using cloud hosted QuickBooks then you must have noticed how the accounting industry has changed in the past couple of years. There used to be a time when accounting was all about nerdy geeks sitting behind long piles of papers with a calculator in one hand and a pen in another. But with time, this boring and repetitive reputation of the accounting industry completely changed and now if you want to become an accounting professional then you will need to be a tech-savvy guy who takes part in major decision makings of the firm in which you are working. Well, the credit for the changes in the accounting practices goes to both the changing market and the evolving technology.
This has changed the way accounting firms used to do their job. Earlier, if a business wished to hire an accountant then the only thing the firm will look for was how well he can manage the books but even this criterion has changed with time. Now, a firm doesn’t only want his accountant to take care of the books but there are many other job roles that an accountant must fulfill in order to stay relevant in the market and excel at what he does.
This is the main reason why marketing has become an important part of all the accounting firms. Now, if an accounting firm will not have a good marketing strategy at a place then it will not be able to survive in the industry for long and this is what you need to be wary of. Well, we are not going to cover all the marketing strategies that you will need to adopt as an accounting firm but we are going to discuss some of the best lead generation tips that can be used by an accounting firm to grow its business.
Help potential clients
One of the most important things that you should know as an accounting firm owner is most of your potential clients don’t start their search for an accounting firm by going through the long list of accountants. Instead of this, they usually do some general research regarding their own needs and what they should know before contacting any firm.
If you really want to thrive in the industry then you will need to make sure that you are able to tap into the customers at this early stage and the best way to do so will be to provide the information they are looking forward to your site as this will be also a part of your content marketing strategy.
There are many questions that a potential client must be asking through the search engine and you will need to make sure that your website answer these questions.
Use email marketing
If you are running an accounting firm then one of the best things you can do in order to generate quality leads is to use email marketing. Yes, even in the era of social media marketing where Facebook ad campaigns are easy to design and launch but you should know that even in the era of SMM, email campaigns are doing very good. There are many firms out there that are taking advantage of the email marketing campaigns but you will need to make sure that you are using a quality email list. This will help you in making sure that your efforts are not going in vain and you are getting only quality leads.
For this purpose, you will have to use the database from good companies. There are many companies out there that are offering databases for email marketing and you will need to use these types of data for your email campaign. As you are an accountant you should also us the QuickBooks software to manage the leads in the QuickBooks, you can also find some affordable QuickBooks hosting pricing to host the application in the cloud so that you can access it from anywhere.
Build your presence on LinkedIn
Although having a presence on all the social media sites is very necessary but if you are running an accounting firm then your presence on the very popular LinkedIn will matter the most. Since you are a B2B company, your strong presence on LinkedIn can really do wonders for you, and this what you will wish to get from your social media presence. You will need to begin your journey by building a detailed LinkedIn profile for your company and you will then need to directly get connected with small business owners that are present on LinkedIn.
You should know that you can easily incorporate LinkedIn into other aspects of your lead generation strategy. For example, you will need to develop a regular posting schedule that will drive your LinkedIn audience to your blog posts.
As you can see, you have many different options for lead generation if you are running an accounting firm. You will need to analyze your current situation, your reach, and your budget before choosing the best lead generation strategy for your firm and boost the sales of your company without any hassle.